Product Design Lead — from zero to scale, building products people return to

I love building products and seeing people enjoy using them — whether that's a consumer app or a complex SaaS platform. I care about retention, conversion, and activation as much as the screens themselves. Whatever the context, I bring the same rigour: understand the problem deeply, design with intent, and ship work that holds up.

I focus on end-to-end product design, growing and managing design teams, building design systems, and driving business growth. I've led teams of designers, distributing work across IC and team lead roles to match people with the right scope and ownership. My work is data-driven and research-based, using user feedback and A/B testing to connect design decisions to measurable outcomes.

Design systems are a core part of how I work. Across my products I owned the design system end-to-end — building it from scratch, scaling it across platforms, and putting processes in place to keep it consistent as teams and products grew.

I've designed products across Femtech, Fintech, Healthcare, Education, Entertainment and Utilities. Mobile apps, B2B dashboards, marketing sites — consumer and enterprise, across platforms.