Product Design Lead — from zero to scale, building products people return to

I love creating apps and seeing people enjoy using them. There's something incredibly rewarding about designing a product, launching it, especially when it helps them feel healthier, happier, and more in control of their lives.

I focus on end-to-end product design, growing and managing design teams, building design systems, and driving business growth. I've led teams of designers, distributing work across IC and team lead roles to match people with the right scope and ownership. My work is data-driven and research-based, using user feedback and A/B testing to make smart design decisions.

Design systems are a core part of how I work. Across my mobile products I owned the design system end-to-end — building it from scratch, scaling it across platforms, and putting processes in place to keep it consistent as teams and products grew.

I've designed products across Femtech, Education, Entertainment, Utilities and Health & Fitness, working with diverse audiences and needs. Before mobile, I worked on complex, data-rich dashboards in fintech and healthcare — products where clarity and precision matter most. My recent focus has been on mobile apps, where I've led teams, launched products, and ensured design drives both engagement and growth.